Your Marketing Message
Your marketing & sales message must effectively answer the following four questions:
- Why should I read or listen to you?
- Why should I believe what you have to say?
- Why should I do anything about what you’re offering?
- Why should I act now?
These are very basic questions, however don’t take them lightly, few sales people can respond immediately with answers to any of them. The immedaite answers that come to mind, just won’t do anylonger. There are all kinds of ‘Guru’s and Sherpa’s out there! There are all kinds of companies that are ‘well-run’, but can you give a really solid explanation of what they do or why it matters?
Your precise answer to these four questions is your USP or Unique Selling Proposition. The key word is ‘unique’. This is vital: You must have this message clearly defined and focused and you need to understand the principles of how to ‘market’ it. It must be written down and you must be able to repeat it in the middle of the night when your brother wakes you from a deep sleep needing a place to crash! Everything you do should answer those questions in a consistent way, whether directly or indirectly. The two questions that constantly should be running through your mind are: How can I improve my business today? What did I see or who mentioned something today that I can implement in my business?
Here is part of my USP: we don’t try to sell you anything or get you to visit a site (in order to make an affiliate commission,) until we have talked.Yes, that is Brandor Marketing’s USP; nothing happens until we talk. Many IT Marketing Consulting Firms preach USP but then just sell you a ‘bundle’ and outsource the work to ‘cookie cutter’ web design firms. At Brandor, we investigate your industry for a week after we have spoken, based on what you have told us and our own investigations as to what your competition is up to and the present overall state of it . We do everything ‘in-house’ only then is a customized solution presented to you for your consideration. Only then do we discuss service fee’s. Everything is upfront and transparent. We do the work, you pay for the finished product. **If we are taken advantage of, well, lets just say, ‘word’ gets around quick in the on-line marketing world!
Please reach out to us so we can help you with practical solutions. Leave a comment or email me via my URL link or punch up: Brandor Marketing on FBook to set up a time to talk ‘on us’.
Visit our website, you will see that everything there is designed to give you options first, no fluff, you decide and go from there. Sometimes, ‘Old School is the Best School’ !
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